TikTok is introducing a fresh option that permits them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the company announced that it presently contains over 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global rollout. This advancement comes amid a surge in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing channels on another major platform exclusively feature content made by AI. A large amount of this material is deemed low-quality AI content, a term for substandard, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we intend to offer the community the ability to increase or decrease of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform announced that there are now 1.3 billion videos on its service identified as AI-generated. Overall, in excess of 100 m pieces of content are added to the app each day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Members will be in a position to limit or boost the level of AI content they watch by opening the “manage topic” setting in the application and selecting the AI content topic. Further subjects that currently be adjusted under the setting include politics, clothing, cosmetics, and movement.
AI Disclosure Rules
Its policies require users to tag “realistic” AI-generated content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the app will henceforth add an “AI-made” tag to content made using its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This measure is intended to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The company is furthermore launching a $2m awareness program for experts and institutions to develop learning resources about using AI responsibly. This initiative will support non-profit groups dedicated to training computer science.
Content Safety Approach
The platform has justified its moderation strategy, following controversy over intentions to make redundant a large number of safety staff in the UK. TikTok is planning to eliminate a significant number of roles in its user protection division in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official stated that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by staff. The company announced a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
